With all the stories about how the world is falling apart, I thought it might be nice to come back and share some LoVE about Charlie Walker.

Charlie Walker is a Jacksonville Beach Singer/Songwriter, who plays a mean guitar with a mellow vibe and is pretty handy on keyboards. Not to mention he’s super easy on the eyes. He recently covered ‘Girl I Wanna Lay You Down’ and it’s impossible to not smile while you watch.

Are you listening to me Payless?  Not that Payless is the only offender… but it’s what sparked me today. 

BOGO – stands for Buy On Get One – it means if you buy one, you get one free.  Doesn’t seem like a hard concept. 

So… the pet peeve comes into play since I see so many advertisers using BOGO to mean Buy One Get One Half Off.  Which is actually a BOGOHO.  I realize that BOGOHO doesn’t have the same ring… but at least it’s accurate.

Such a big word… encompasses so many things…

I am in Marketing.  So many people say that but how many know what it means?  To me, it’s everything.  When I was little I used to yell at the TV when I encountered bad commercials. 

All Marketing falls into 3 buckets.

1. Getting consumers to do something.

2. Getting consumers to believe something.

3. Crap.

Sadly most Marketing falls into the 3rd bucket. 

There are countless tools available to Marketers these days… the traditional ‘Marketing Mix’ sought by advertisers is no longer effective.  That ‘Marketing Mix’ referred to print media, radio and TV if affordable.  With the last decade presenting countless new opportunities… All can be effective if used correctly.

More to come.  Feel free to leave comment and ask questions!

Greetings… You can expect that I will primarily blog about my favorite things… If we were to flashback 20 years… those things would be completely plagiarized from The Sound Of Music. However, now I will rise above ‘raindrops on roses and whiskers on kittens’…

Expect the following topics to be explored, probably in a sarcastic nature;

Social Media Marketing

Football

Music

Yoga

Anything else I’ve decided is awesome.